Chinese Cosmetics Brand VNK Collapses Amid Ecommerce Challenges

Chinese Cosmetics Brand VNK Collapses Amid Ecommerce Challenges

This article analyzes the closure of VNK's Tmall store, a cosmetics brand once popularized by Li Jiaqi, attributing its downfall to both a declining market and strategic missteps following an acquisition. It explores the industry reshuffle behind the wave of influencer brand exits, emphasizing product quality as the core competitive advantage. Finally, it offers recommendations for brands on how to avoid a fleeting existence in the e-commerce environment, highlighting the need for sustained innovation and strong product development to maintain relevance and customer loyalty.

02/12/2026 Logistics Industry Insights
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Chinas First Durian Import Via Crossborder Ecommerce Arrives in Huanghua

Chinas First Durian Import Via Crossborder Ecommerce Arrives in Huanghua

Malaysia's tree-ripened Musang King durian has arrived in Changsha Huanghua Comprehensive Bonded Zone for the first time via Tmall International, using the cross-border e-commerce bonded import model, marking a new breakthrough for fresh food cross-border e-commerce. ZTO Airlines is responsible for the entire logistics process, and the Huanghua Comprehensive Bonded Zone and customs provide efficient customs clearance services. The "Xibei Overseas Flagship Store" plans to expand into more fresh food categories in the future, providing consumers with a wider range of choices.

02/12/2026 Logistics
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Tmalls Double 11 Sees Surge in Pet Supplies Spending

Tmalls Double 11 Sees Surge in Pet Supplies Spending

The fifth-day sales report of pet supplies on Tmall's Double 11 reveals the booming pet economy. KaiRuiSi, Myfoodie, and Crazy Puppy remain the top three brands in overall sales. Various sub-categories also showcase impressive store sales. The report highlights trends such as high brand concentration, strong demand for niche products, the rise of health-conscious consumption, and the increasing importance of online channels. These insights underscore the dynamic growth and evolving consumer preferences within the pet market during the Double 11 shopping festival.

02/11/2026 Logistics Industry Insights
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Jdcom Nielsen Pet Food Growth Driven by User Lifecycle Strategies

Jdcom Nielsen Pet Food Growth Driven by User Lifecycle Strategies

JD.com and Nielsen jointly released a report revealing key strategies for user lifecycle operations in the pet food industry. The report highlights online growth trends, O2O and community store opportunities, and the application value of user lifecycle theory. Through big data analysis, the report points out that user acquisition and reactivation are crucial, emphasizing the conversion potential of Toutiao (ByteDance) touchpoints and lower-tier markets, providing precise operational guidance for brands. This helps brands optimize their marketing efforts and improve customer retention throughout the entire customer journey.

02/11/2026 Logistics Industry Insights
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Convenience Bee Thrived in Retail Freeze with Digital Pivot

Convenience Bee Thrived in Retail Freeze with Digital Pivot

Facing the retail winter brought by the pandemic, Bianlifeng achieved growth against the trend with its digital operation model, strong supply chain system, and forward-looking omni-channel layout. Through the digital operation of "one person, one store," self-built fresh food bases and logistics systems, and persistence in online channels, Bianlifeng demonstrated high risk resistance. This sets a paradigm for digital transformation in the industry. Its success highlights the importance of leveraging technology and building a resilient infrastructure to navigate challenging economic conditions.

02/11/2026 Logistics Industry Insights
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Amazons Multivariant Tool Boosts Seller Efficiency

Amazons Multivariant Tool Boosts Seller Efficiency

Amazon is gradually guiding a "Multi-Variant Collaborative Exposure" mechanism, allowing multiple variations under the same listing to simultaneously gain organic positions in core keyword search results. Sellers need to use tools to identify and track the organic positions of multiple variants. By leveraging potential mining, keyword source screening, and long-term defense strategies, they can seize this long-term operational opportunity and improve store performance. This shift requires proactive management and strategic optimization of product listings to maximize visibility and capture the potential traffic bonus.

02/03/2026 Logistics Industry Insights
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Guangzhous Miniprogram Market 2026 Growth Strategies

Guangzhous Miniprogram Market 2026 Growth Strategies

Addressing the challenge of selecting a mini program e-commerce platform in Guangzhou by 2026, this article offers an objective reference and guidance to avoid pitfalls for businesses. It analyzes four key dimensions: technical feasibility, total cost of ownership, operational efficiency, and applicable scenarios. The aim is to help companies choose the most suitable solution, enhance their market competitiveness, and navigate the complexities of building a successful mini program store. This guide empowers businesses to make informed decisions and optimize their e-commerce strategy.

02/03/2026 Logistics Industry Insights
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P Brands Smart Printer Campaign Gains Global Media Attention

P Brands Smart Printer Campaign Gains Global Media Attention

P brand successfully enhanced its brand influence and product sales through collaboration with YouWoShi, leveraging overseas media. The integrated marketing strategy included pop-up store buzz, in-depth reviews on tech blogs, and recommendations in holiday gift guides. Front-page exposure and email marketing brought unexpected surprises, while SEO optimization contributed to long-term growth. This serves as a successful example for Chinese brands going global, demonstrating the power of strategic media partnerships and comprehensive marketing approaches in achieving overseas market penetration and brand building.

02/03/2026 Logistics Industry Insights
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Shopees Costeffective Ads Drive Record Sales Growth

Shopees Costeffective Ads Drive Record Sales Growth

This article details a low-cost strategy for creating hot-selling products on Shopee: "Self-Raised Account Review + Advertising Campaign." By using self-raised accounts to accumulate initial sales and positive reviews, combined with targeted advertising, merchants can increase store ranking and sales. The article provides guidance on setting up and operating self-raised accounts, as well as advertising strategies, aiming to help sellers achieve sales growth and incubate popular products under low-cost conditions. It focuses on leveraging organic and paid methods for maximized impact.

02/03/2026 Logistics Industry Insights
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Trumps Trademark Crackdown Ecommerce Sellers Face IP Risks

Trumps Trademark Crackdown Ecommerce Sellers Face IP Risks

The Trump Organization's large-scale lawsuits against e-commerce platform sellers for infringement highlight the importance of IP compliance in cross-border e-commerce. Sellers should immediately self-inspect their store products, remove unauthorized derivatives, standardize product development processes, improve IP management, and use tools to prevent infringement risks, thereby achieving compliant operations. This proactive approach is crucial to avoid legal repercussions and maintain a sustainable business model in the competitive global marketplace. Ignoring IP rights can lead to significant financial and reputational damage.

02/03/2026 Customs Knowledge
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