Adnan Menderes International Airport, located in Izmir, Turkey, offers convenient flight services and excellent traffic management, connecting multiple global cities. It serves as an ideal starting point for exploring new destinations.
The bankruptcy and liquidation of star home furnishing e-commerce company Made.com, with its core assets sold cheaply and leaving behind huge debts, has sparked reflection on the DTC model. This article analyzes the rise and fall of Made.com, revealing the challenges it faced in profitability, traffic acquisition, and the external environment. It provides insights for cross-border e-commerce companies in terms of product, traffic, operations, and risk management. The case highlights the vulnerabilities of relying solely on direct-to-consumer sales in a competitive and volatile market.
Amazon's traffic rules are undergoing significant changes! The "Amazon's Choice" badge has been replaced by three new badges, marking the arrival of a refined traffic operation era. This article provides an in-depth interpretation of the meaning and acquisition strategies of the new badges, and analyzes the impact of Amazon's policy changes on sellers. It aims to help sellers seize new opportunities and achieve sales growth by understanding these changes and adapting their strategies accordingly. This shift requires a more nuanced approach to product listing optimization and marketing efforts.
Cross-border e-commerce companies face traffic challenges when launching self-developed products. This paper proposes leveraging YouTube influencer marketing strategies, including multi-point bursts and content diversification, to build awareness before product sales and influence potential customer choices. Through case study analysis, it details influencer selection, content strategy, execution tactics, and performance evaluation. The paper emphasizes the importance of pre-launch preparation to avoid a “naked launch” and improve conversion rates, ultimately achieving sales goals. It highlights how strategic influencer collaborations on YouTube can effectively address the traffic bottleneck for new products.
This article reveals the 'unconventional' operational strategy of a seller who achieved success on Amazon by selling data cables. He prioritized off-Amazon promotion over on-Amazon optimization, achieving listing ranking improvement and sales growth through precise off-Amazon channels and an aggressive pricing strategy. This case highlights the importance of thinking beyond Amazon's internal ecosystem and building a closed-loop traffic system encompassing both on and off-Amazon sources. It provides Amazon sellers with a fresh perspective on operational approaches, emphasizing external traffic generation and strategic pricing for rapid growth.
This article delves into the popular "Shopify Spirit" within the Chinese cross-border e-commerce community, emphasizing autonomous traffic control, refined user operations, and rapid iteration through trial and error. It elaborates on how to apply the "Shopify Spirit" to independent website operation through technology empowerment, data-driven strategies, and diversified traffic channels. Furthermore, it addresses common technical, payment, and tax-related questions faced by sellers, helping Chinese sellers break free from platform dependence and achieve sustainable growth. The focus is on empowering sellers to take control of their businesses.
Data from the Association of American Railroads reveals a divergence in the U.S. rail freight market for the week of August 8th. Traditional carload traffic plummeted 15.6% year-over-year, with only grain shipments showing growth. Conversely, intermodal container and trailer traffic increased by 1.9%. Year-to-date figures also indicate a smaller decline in intermodal volume compared to carload. This reflects the transformation of the U.S. economic structure, changing consumption patterns, and the influence of global trade. Railroad companies need to actively innovate and transform to adapt to the evolving market.
Data from the Association of American Railroads indicates mixed performance for U.S. rail freight for the week ending December 6th. Carload traffic increased year-over-year, driven by demand for commodities like coal and grain. However, container traffic declined compared to the previous year, reflecting challenges in global trade. Cumulative data for the first 49 weeks of 2025 shows overall freight volume growth. However, caution is advised regarding the potential impact of future economic uncertainties on rail freight performance. The container decline warrants attention as a potential leading indicator.
This article explores how Value Added Tax (VAT) serves as a facilitator of fair competition in international trade, distinguishing it from tariffs. VAT achieves tax neutrality through a multi-stage payment mechanism, providing equal opportunities for all businesses, ensuring that goods are taxed in the consuming country rather than the producing country, thereby promoting growth in international trade.
This article introduces the mechanism of free shipping appointments and the rules of evaluations. The appointment system allows users to communicate with logistics providers, ensuring service satisfaction. Users can easily book online, view orders, and leave reviews after service completion. The review system aims to provide references for other users while encouraging logistics companies to improve service quality.
