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Amazon Sellers Boost Conversions by Balancing Organic and Paid Traffic

This article delves into the relationship between Amazon's organic conversion rate and advertising conversion rate. Addressing scenarios where advertising conversion rates are lower than organic, it offers specific optimization strategies. These include controlling advertising budgets, refining ad group settings, optimizing long-tail keywords, gradually increasing budgets, and adjusting keyword bids. The aim is to help sellers improve advertising performance and achieve revenue growth by enhancing ad efficiency and targeting the right audience effectively.

01/06/2026 Logistics Industry Insights

Amazon Sellers Targeted by Phishing Scams Posing As Verification Requests

Amazon sellers should be vigilant against phishing emails! Recent scams involve emails disguised as official notifications, tricking sellers into fake account verification. This article dissects common phishing email tactics, providing methods for identification and response measures to help sellers protect account security and avoid information leaks and financial losses. Learn how to spot these fraudulent emails and take proactive steps to safeguard your Amazon seller account from potential threats and maintain the integrity of your business.

01/05/2026 Logistics Industry Insights

Gap Inc Aims for Profitability by 2026 Amid Tariff Pressures

Apparel giant Gap anticipates benefiting from tariff relief in the latter half of next year, primarily through adjusting sourcing and production, and implementing targeted price increases. Despite facing tariff pressures, Gap remains optimistic about its holiday season performance and continues to advance supply chain efficiency improvements and technological innovation. This approach offers valuable insights for other businesses navigating trade challenges.

01/08/2026 Customs Knowledge

Trucking Industry to Maintain Dominance Hit 14M Tons by 2035

The American Trucking Associations (ATA) forecasts that trucking will remain dominant despite recent freight volume declines. Freight volumes are projected to grow by 1.6% in 2025 and reach a peak of 14 million tons by 2035, capturing 76.8% of the freight market share. Revenue is expected to increase to $1.46 trillion. The report emphasizes the critical role of trucking in the supply chain and provides valuable insights for industry leaders and policymakers.

01/08/2026 Logistics Industry Insights

ATA Forecasts Trucking Industry to Haul 14B Tons by 2035

The American Trucking Associations forecasts significant growth for the trucking industry over the next decade. Freight volume is projected to approach 14 billion tons by 2035, maintaining its dominance in the freight market. The report analyzes trends in freight volume and revenue growth, alongside the development of other transportation modes. It emphasizes the importance of technological innovation and policy attention for the future development of the trucking industry.