New Wildberries platform regulations took effect in December, focusing on upgrades in brand protection, trademark guidelines, and cross-border sales restrictions. Sellers should proactively respond by completing brand registration, developing a unique brand identity, and strictly adhering to the prohibited items list. This will enable them to seize new opportunities and achieve sustainable growth on the platform.
The patent lawsuit concerning Huankai Gao's bubble machine is back, focusing on design patent D962349. Cross-border sellers should be vigilant and immediately check their product appearance to avoid infringement risks. The case background reveals the success factors of the "Toy Bubble Gun." Recommended actions include immediate product removal and active litigation defense. Strengthening intellectual property protection awareness is a long-term solution. This case highlights the importance of due diligence in the competitive e-commerce landscape and the potential consequences of neglecting design patent rights. Sellers must prioritize IP compliance to safeguard their businesses.
Ozon launches a Telegram seller assistant, delivering daily sales reports with over 20 key metrics to help sellers efficiently understand store performance. By simply connecting their accounts, sellers can easily access store data in Telegram, aiding in operational decision-making. Reminder: The final data is based on the Ozon seller dashboard.
This article provides an in-depth analysis of Xianyu's "Super Exposure" advertising strategy, covering account opening methods, managed service content, and suitable merchant types. By leveraging professional service providers, businesses can efficiently utilize Xianyu traffic to achieve targeted customer acquisition and revenue growth. It details how to maximize the impact of Super Exposure campaigns on Xianyu, a popular Chinese online marketplace, focusing on optimizing ad performance for increased visibility and conversion.
The Temu platform offers three operational models: Full Management, Semi-Management, and Y2. Full Management is suitable for factory-type sellers, offering convenience but lower profits. Semi-Management provides sellers with greater autonomy and profit potential but requires attention to fulfillment timeliness. The Y2 model is an upgraded version of Semi-Management, addressing overseas warehousing challenges. Sellers should choose based on their specific circumstances. This variety allows for flexibility and caters to different seller capabilities and risk tolerance within the cross-border e-commerce landscape.
Joom's "Fast-selling Products" promotion plan aims to provide selected sellers with up to 100,000 additional impressions to boost new product awareness and conversion rates. Applications require meeting product matching, exposure limits, and price competitiveness criteria. Sellers need to filter products, submit applications, and await approval in the backend. This initiative offers sellers a valuable opportunity for traffic growth, helping them quickly penetrate the market.
The OZON Seller App is a powerful tool for cross-border sellers expanding into the Russian market. This article provides a detailed introduction to the app's download and installation, core functions, operational techniques, and frequently asked questions. It aims to help sellers fully leverage the advantages of mobile devices, improve operational efficiency, and succeed in the Russian market. The guide covers key aspects needed to navigate the app and optimize sales within the OZON platform, ultimately boosting business growth in Russia.
Black Friday sales in Europe were impressive, but sellers should remain rational, recognizing both opportunities and challenges. Key factors for success in the European market include compliant operations, strategic product selection, localized operations, prioritizing customer service, and staying informed about policy changes. Instead of envying others' success, focus on building a solid foundation and seizing future opportunities. Success requires a pragmatic approach and a deep understanding of the European e-commerce landscape.
Ozon has launched a new promotion strategy, automatically adding products with sales records in the past 30 days and sufficient stock to the Hype'n'Vibe mega-sale. Sellers can flexibly adjust participating products, quantities, and discounts. The first automatic addition will take place on July 19th, involving Hits and SUPERhits events. Hot Sale events require manual addition.
Chinese seller Xiaogang Pang initiated a TRO (Temporary Restraining Order) enforcement action regarding his bicycle wall mount rack patent (US D982486), alerting cross-border sellers. The wall mount rack features an adjustable design, characterized by a four-sided polygonal end, an extendable hanging beam, and sponge-wrapped hooks. Sellers should immediately conduct a self-check of their products to avoid potential infringement risks. This patent enforcement action highlights the importance of due diligence in product sourcing and design to prevent legal issues in international markets.
