Ozon Seller Guide Launching Crossborder Ecommerce

This article provides a detailed guide to the complete Ozon seller account activation process. It covers account registration, information filling, document uploading, e-wallet connection, and review submission. Furthermore, it offers solutions to potential problems encountered during the process. The aim is to help cross-border e-commerce professionals successfully activate their accounts and quickly start their cross-border e-commerce journey on the Ozon platform. This guide ensures a smooth and efficient onboarding experience for new sellers.
Ozon Seller Guide Launching Crossborder Ecommerce

Navigating complex account activation processes can be daunting for cross-border e-commerce sellers. Ozon Global Marketplace has streamlined this procedure with a dedicated activation guide to help merchants quickly establish their presence on the platform.

Account Registration and Security Deposit

Merchants may create multiple accounts using a single business license for multi-store operations. Each new registration requires payment of a security deposit, a standard measure implemented by Ozon to ensure transaction safety and maintain marketplace integrity.

Accessing the Dashboard and Initiation

Following successful registration, users gain access to their personal dashboard where the activation process begins. The account remains inactive until completion of the following steps.

Company Information Verification

Business Name and Registration Number: Enter the exact legal name and registration number as they appear on official documents. Mainland China businesses should provide their Unified Social Credit Code, while Hong Kong entities must submit their Certificate of Incorporation number.

Business Address: Input the registered city followed by street and building information in the designated field, keeping entries concise (50-character limit).

Contact Details

Select preferred communication channels (WhatsApp, Telegram, etc.) and provide corresponding contact information to facilitate platform correspondence.

Document Submission

Upload clear, legible copies of business registration documents in PDF, JPEG, or PNG format (maximum 32MB file size). Ensure all critical information remains visible and unobstructed.

Payment Gateway Integration

Connect an electronic wallet by authorizing either LianLian Pay or PingPong accounts. New users must first register with their chosen payment platform before linking to their Ozon account.

Important Notice: Accounts become inaccessible without successful wallet integration. Technical issues should be addressed directly with the payment service provider. If unresolved, merchants may create a new seller account and attempt reconnection.

Payment Information Configuration

Provide complete banking details including:

  • Account Number: 6-34 alphanumeric characters without special symbols or Cyrillic letters
  • Currency: Select between Chinese Yuan (RMB) or Russian Ruble
  • SWIFT Code: Optional field for bank identification

Currency-Specific Requirements

For RMB transactions, include the CNAPS code. Ruble transactions require correspondent bank details:

  • Bank identification number (numeric only)
  • Account number (beginning with 30111)
  • Bank name and address (Cyrillic characters permitted)

Submission and Review

After verifying all information accuracy, submit for platform review. The evaluation process typically requires several business days. Upon approval, users receive activation instructions via email.

Critical Considerations

  • All submitted information must match official registration documents precisely
  • Document images must maintain legibility throughout the review process
  • Platform responsiveness may vary during peak periods

Post-Activation Procedures

Successful activation grants access to product listing tools, logistics configuration, and store customization features essential for marketplace operations.

Troubleshooting Activation Issues

Common rejection reasons include:

  • Discrepancies between submitted and registered information
  • Illegible or incomplete documentation
  • Policy violations in business operations

Resolution typically involves information correction, document resubmission, or operational adjustments to comply with platform guidelines.